What if your next technology decision started with no technology at all?

New system surrounded by processes, integrations, exceptions, and dependencies

Technology is never the starting point

This talk challenges conventional thinking about technology, exploring how seemingly reasonable decisions create hidden dependencies and limit future choices

Based on my research paper How Organizations Become Locked into Working Technologies

What You'll Take Away

01

Understand the Problem Before Choosing the Technology

Why understanding the people involved, the business problem, and the outcome we want to achieve must come before choosing a solution

02

How Successful Technology Decisions Create Lock-In

How integrations, exceptions, processes, and dependencies accumulate around working solutions, gradually making change harder and reducing future options

03

Make Better Decisions Without Losing Future Options

How to evaluate business value, trade-offs, and long-term consequences before committing to technology decisions that will shape the organization for years

Audience

Open to everyone, especially leaders across the organization, including CEOs, CFOs, CIOs, and executives outside technology

Selected Appearances

Conference Talk December 5, 2026

LLMday Montevideo 2026

A talk on why AI initiatives should start with the business challenge—and a practical framework for turning business needs into better technology decisions

TEDx Talk November 26, 2026

TEDx Ciudad De La Costa

A talk about why technology should never be the starting point—and how technology-first decisions can create complexity, dependencies, and fewer options over time

Hackathon Mentor October 2026

build 101

Participated as a mentor at build 101, Universidad de Montevideo’s AI hackathon, supporting teams developing working AI products

XSeed webinar with Fede Rodrigo

Webinar August 2026

XSeed

A webinar on technology leadership—why leadership is the job, and why people and the business come before technology

Podcast August 2026

The Technology Vanguard

An honest conversation about IT leadership, the mistakes that teach us, the transition from technical excellence to leading people, and the lessons that really shape the path to becoming a CIO

Written Interview January 2026

Turning Cloud Investment into Business Value — Nublit

A conversation with Nublit about cloud strategy in Latin America, hybrid adoption, cultural and regulatory barriers, and the role of technology as a driver of growth, innovation, and operational resilience

Award Finalist September 2024

ORBIE CIO Awards

Recognized as a finalist in the Global CIO category at the Central Texas awards

The Economist Impact

Executive Roundtable September 2024

Industrial Reinvention — The Economist

Invited participant in Industrial Reinvention: New Business Models and Jobs for Tomorrow’s Technology, hosted by The Economist Impact, with fellow CIOs in Houston, Texas

Speaking inquiries

For conferences, leadership events, executive sessions and podcasts